The Eight Stages of Change from John Kotter’s book “Leading Change”

Published by Mark Zerbach on

Process of Creating Major Change
1. Establishing a Sense of Urgency
• Examining the market and competitive realities
• Identifying and discussing crisis, potential crisis, or major opportunities
2. Creating the Guiding Coalition
• Putting together a group with enough power to lead the change
• Getting the group to work together like a team
3. Developing a Vision and Strategy
• Creating a vision to help direct the change effort
• Developing strategies for achieving that vision
4. Communicating the Change Vision
• Using every vehicle possible to constantly communicate the new vision and strategies
• Having the guiding coalition role model the behavior expected of employees
5. Empowering Broad-Based Action
• Get rid of the obstacles
• Changing systems or structure that undermine the change vision
• Encouraging risk taking and nontraditional ideas, activities, and actions
6. Generating Short-Term Wins
• Planning for visible improvements in performance, or “wins”
• Creating those wins
• Visibly recognizing and rewarding people who make the wins possible
7. Consolidating Gains and Producing More Change
• Using increased credibility to change all systems, structures and policies that don’t fit together and don’t fit the transformation vision
• Hiring. Promoting, and developing people who can implement the change vision
• Reinvigorating the process with new projects, themes, and change agents
8. Anchoring New Approaches in the Culture
• Creating better performance through customer – and productivity – oriented behavior, more and better leadership and more effective leadership
• Articulating the connections between new behaviors and organizational success
• Developing means to ensure leadership development and succession

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